Today we got assigned the task of creating a mood board for San Francisco, after much work...this is what we came up with. This is the general concept for what we want our messaging to say, feel, look, and sound like. I know the song is kinda a weird choice but it feels like what we are designing on this end. I think you will understand after I'm all done....just be patient. We now begin developing messaging that goes along with this to hit on all of our entry points in our campaign.
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